Amazon tests sending customers directly to brands’ websites when it doesn’t stock their products

Remember that Christmas movie “Miracle on 34th Street,” where Macy’s in-store Santa, Kris Kringle, sends a frazzled shopper to a competitor’s store to find the Christmas present her son wanted because Macy’s was out of stock? Now Amazon is doing the same thing online. The retailer announced on Tuesday the test of a new Amazon […] © 2024 TechCrunch. All rights reserved. For personal use only.

Feb 12, 2025 - 01:00
Amazon tests sending customers directly to brands’ websites when it doesn’t stock their products

Remember that Christmas movie “Miracle on 34th Street,” where Macy’s in-store Santa, Kris Kringle, sends a frazzled shopper to a competitor’s store to find the Christmas present her son wanted because Macy’s was out of stock? Now Amazon is doing the same thing online. The retailer announced on Tuesday the test of a new Amazon […]

© 2024 TechCrunch. All rights reserved. For personal use only.

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