Black Friday 2024: When to Expect Sales this Year

Everything we know.

Nov 2, 2024 - 02:00

Black Friday 2024: When to Expect Sales this Year

Each year, the biggest sales almost always occur during Black Friday. Some of the biggest video game releases of 2024 will be priced at all-time lows for Black Friday, and the same can be said for some of this year's TVs, gaming PCs, and Apple devices. Every major retailer holds a sale for the big shopping holiday, so there is an endless stream of deals to discover. Whether you're in the market for a new TV, Apple products, or anything relating to video games, Black Friday 2024 will be the best time to make your biggest purchases.

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Even though Black Friday is just one day, the sales will start weeks before Thanksgiving even arrives. Retailers rarely save the deals and discounts for the big day anymore; we're already seeing some great deals ariving from various retailers and November has only just begun. We've outlined everything you need to know about Black Friday 2024 below. This includes when we expect Black Friday deals to go livein 2024 and what deals we expect to see at various retailers.

When Is Black Friday 2024?

The actual date of Black Friday in 2024 falls on November 29 this year, but the deals season will begin a lot sooner than that. Leading up to the big event, retailers will begin to open deals online. This usually starts in the first weeks of November, so we should already be seeing deals starting to trickle in. Each week leading up to the event will slowly roll out more deals, which ultimately leads to Black Friday. Retailers will not reveal their biggest Black Friday deals until the big day, but most general deals will be available well in advance. Walmart, for example, has announced its official sale for November 11 this year.

What about Cyber Monday?

This year, Cyber Monday 2024 will take place on December 2. This event usually focuses on online shopping and electronics. It's important to understand that Cyber Monday deals will kick in well before December 2. Most retailers nowadays lump together Black Friday and Cyber Monday deals and launch them in the week leading up to the sale. You can expect to see at least some Cyber Monday deals start around Monday, November 25.

What Black Friday Deals to Expect This Year

Black Friday has a wide variety of deals you can expect to see, but it generally stays consistent with the major categories. We expect the biggest deals will be for TVs, video game consoles, gaming PCs, Apple products, and video games. This is based on trends from the last few years, so we expect these categories to continue to have the best savings of the year in 2024.

Video Game Consoles

In 2023, we saw major discounts on all major video game consoles. Xbox had the best deals of the season, with the Xbox Series X widely available for $349. PlayStation and Nintendo both offered console bundles with a free game. For Black Friday 2024, we expect to see discounts on both Xbox Series X and PlayStation 5 consoles. For PlayStation, we expect to see new PS5 Pro bundles and maybe some sort of bundle with the new PSOne-style consoles that were announced.

Nintendo has officially announced its new console bundles for 2024, and you can currently buy Black Friday Switch bundles right now.

Video Games

Without a doubt, Black Friday is the best time of the year to buy video games. Releases from January to November are all discounted. Black Friday 2023 saw many new releases like Star Wars Jedi: Survivor and Dead Space receive discounts of over 50% off. If you decide to hold off on some of this year's biggest releases, you can expect to find them heavily discounted come November. We've already outlined some of the Black Friday PS5 game deals we're expecting to see this year.

TVs

If you are searching for a new gaming TV or high-end 4K TV, Black Friday is the perfect time to pick one up. Retailers heavily discount TVs, sometimes up to thousands of dollars worth of savings. Any screen size from 50" to 85" is usually available for the best price you'll see all year, and each retailer offers different TV models, brands, and sizes. Black Friday is really one of the only times worth buying a new TV.

Gaming Laptops

Black Friday is also a very underrated time to grab a new gaming laptop. Some of the best deals on gaming laptops take place during this season, so you can expect to see discounts of over 50% on certain devices. Since new CPUs and graphics cards are released each year, laptops using older hardware are usually discounted to clearance for Black Friday. This year, keep an eye out for laptops utilizing an RTX 4070 graphics card, as the RTX 4070 Super is out now. This November will be the best time to buy a laptop online this year.

Gaming PCs

In addition to laptops, many gaming PCs are also on sale for Black Friday. Best Buy, Amazon, and Walmart all offered huge savings on prebuilt models last year. PC owners can also expect to see big deals on hardware components and PC parts like cases. Overall, Black Friday is an excellent time to purchase anything for your PC, or even buy a new one.

Gaming Monitors

Black Friday and Cyber Monday are two of the very best times to buy a gaming monitor every year. Similar to TVs, this is the time of year we see the biggest discounts on top-rated brands like Samsung, LG, and Asus. If you've been waiting to buy a fancy 4K gaming monitor or an ultrawide display, you will want to wait for Black Friday pricing.

Apple Products

Black Friday is also an amazing time to grab Apple products. Some of the best deals on iPads, MacBooks, AirPods, and Apple Watches can be found during this sale. Last year, Apple offered Apple gift cards for buying the newest Apple Watch models and other new Apple products. We expect to see a similar deal this year across the Apple Store and other major retailers.

VR Headsets

VR has grown in popularity in recent years largely thanks to the Meta Quest and PSVR headsets. We already know that we are going to see some discounts on the Meta Quest 3, because those deals already started earlier this year with the announcement of the new Quest 3S. We also expect to see discounts on some of the other popular budget VR headsets as Black Friday draws near.

Toys

Considering that Black Friday is the de facto day for Christmas shopping, it should come as no surprise that it's a great time to find discounts on toys. Whether you're looking for discounts on LEGO sets or some adoarable Pokémon plushies, you'll be able to find savings online and in stores. If you're a collector of LEGO, Black Friday is by far the best time to buy LEGO sets and you should come prepared.

Kitchen Appliances

Every year for Black Friday we see some of the lowest possible prices on kitchen appliances. This includes things like KitchenAid stand mixers, Nespresso machines, and Crock Pots that have historically all been heavily discounted during this sale period. If you've been waiting to buy an expensive piece of kitchen tech, November will be the month to do so ahead of the holidays. Retailers like Walmart and Target will also likely have exclusive deals on certain models of Keurigs or blenders, so make sure to shop around for the best price.

4K and Blu-ray Movies

2024 has seen a huge resurgence in physical media, and this has been evident in the various sales on 4K and Blu-ray movies online. Both Prime Days this year had some of the lowest prices we've seen on popular box sets like The Lord of the Rings, Harry Potter, and Game of Thrones. We are still seeing new Blu-ray releases every week that will likely drop in price for Black Friday, including a new LotR 4K movie set that includes the One Ring.

Streaming Services

Streaming services get some sort of promotional discount every year for Black Friday. These will most likely be revealed as price reductions for a certain window of time within the subscription. For example, you can expect Peacock and Paramount+ to offer the base subscription of their service for something like $3.99 for three months. You can check out our guide to Black Friday streaming deals for our predictions or dive into the best streaming bundles already available.

What Deals Not to Expect This Year

Even with such a large sales event, there are a handful of items we do not expect to see on sale. Black Friday and Cyber Monday have the best deals for technology, so items like groceries and household items tend to not see steep discounts. This also goes for technology that was recently released, including new video game consoles, devices, and audio equipment. So don't expect discounts on the Apple Vision Pro or the new PS5 Pro models. You also shouldn't expect any direct discounts on popular items like the PlayStation Portal unless there are price cuts on used models.

Biggest Black Friday Retailers

In recent years, the best deals can be found at a few major retailers. These retailers include Amazon, Best Buy, Target and Walmart. You can expect to find the same great deals in stores available on each of these retailer's websites, which covers almost every deal you could ever ask for on Black Friday.

Amazon Black Friday

Amazon offers the most deals each Black Friday, covering almost every category on sale. With this range, Amazon has more niche deal offerings that you won't be able to find at other retailers. You will find that Amazon has almost every deal available at other retailers, thanks to price matching. The best deals for video games and tech will be something to look for here. Even home items, like lamps, pillows, and bedding, drop to year-round lows.

For an idea of what deals you should expect from Amazon in 2024, you can check out the Amazon Black Friday ad from last year.

Best Buy Black Friday

Best Buy has excellent deals for Black Friday, specifically with a focus on deals for TVs, video games, and other technology. New deals will be added to the Best Buy website leading up to the big day, so it can be easy to miss one. The company also tends to offer great deals on some of the best headphones in the market. During Black Friday 2023, we saw great deals on the Sony WH-1000XM5 and the Bose QuietComfort 45 headphones at Best Buy.

Take a look at Best Buy's Black Friday ad from last year for more of an idea of what you can expect from the tech retailer in 2024.

Walmart Black Friday

Walmart has thousands of items on sale each Black Friday, and 2024 won't be an exception, with a huge variety of items and categories to choose from. Last year, Walmart had some of the best TV deals available with steep discounts. This included OLED models like the Sony XR A75L Bravia and Samsung's The Frame TV. The Walmart Black Friday sale has been officially announced as two separate events starting on November 11 this year.

You can dive into the Walmart Black Friday ad from last year for a better idea of what online and in-store deals you can expect in 2024.

Target Black Friday

Like Walmart, Target offers a variety of Black Friday deals. You can expect to see deals on the latest Apple products, TVs, and electronics. Additionally, Target offers deals on home items like vacuums, coffee makers, and even KitchenAid Mixers. Look for the retailer to offer its biggest deals a few days before Thanksgiving.

Take a look at the Target Black Friday ad from last year to get an idea of what to expect from the sale in 2024.

Costco Black Friday

Costco always has some of the best Black Friday deals available online and in stores, but the deals are a little harder to predict. The wholesale retailer has offered everything from grocery discounts to console bundles at various times throughout November. If you have a Costco membership, it's defiinitely worth checking out the sales when they officially begin.

Take a look at the Costco Black Friday ad from last year to get an idea of what to expect from the sale this year.

Dell Black Friday

If you're in the market for a new gaming PC, monitor, laptop, or even TVs and headphones, the Dell Black Friday sale offers a surprising variety of discounts during the holiday season. We pretty regularly cover these Dell deals and coupons throughout the year, but the PC manufacturer always saves its very best deals for November. They also usually have one of the best Cyber Monday sales on the web.

Take a look at the Dell Black Friday ad from last year to get an idea of what to expect from the sale this year.

Apple Black Friday

Apple always does some sort of Black Friday promotion every year, but the overall best Apple Black Friday deals tend to be at other retailers. You can expect to find the best discounts on iPads, Apple Watches, AirPods, and even iPhones at Amazon, Walmart, and Best Buy in 2024. From Apple direct, you can likely expect some sort of gift card deal that is still pretty goood.

You can take a look at what Apple announced for Black Friday in 2023 for more details about what you can expect this year.

Are There Any Good Sales Before Black Friday 2024?

Now that both Amazon Prime Day sales have wrapped up for the year, the next upcoming sale event is Black Friday itself. That being said, a lot of these will actually be "early" Black Friday sales that start well before the day itself. Amazon, Walmart, Best Buy, and pretty much every other major retailer will offer some sort of sale well ahead of their official Black Friday sale. Like we mentioned above, this could start as early as the beginning of November as retailers compete for your business.