Wired

Generative AI Has a 'Shoplifting' Problem. This Startup CEO Has a Plan to Fix It

Bill Gross’ ProRata, which has struck deals with partners like Time and Universal Music Group, has a strategy for making AI powerhouses pay for content.

Aug 9, 2024 - 14:32
Generative AI Has a 'Shoplifting' Problem. This Startup CEO Has a Plan to Fix It
Bill Gross’ ProRata, which has struck deals with partners like Time and Universal Music Group, has a strategy for making AI powerhouses pay for content.
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