LEGO Deals at Target’s October Prime Day Counter-Sale

Target is countering Amazon's October Prime Day with huge discounts of its own, including up to 30% off some awesome LEGO sets.

Oct 7, 2024 - 15:00

LEGO Deals at Target’s October Prime Day Counter-Sale

It’s a good week to buy stuff. Amazon’s October Prime Day kicks off October 8, but other stores aren’t sitting by and letting the online mega-retailer vacuum up all that consumer spending. Many retailers are running counter-sales of their own – including Target. And in Target’s sale, a whole lot of great LEGO sets are available for up to 30% off. That includes sets from Sonic, Star Wars, Mario, and more. You can see the whole list here, or read on for our recommendations.

The only catch is that you need to be a Target Circle member to take advantage of the deals. You can sign up here for free. It’s well worth it, because these are some great deals, and some of the sets rarely go on sale. Let’s take a look.

LEGO Sets on Sale at Target

Some of the highlights here include both of the Marvel LEGO sets. There’s the Spider-Man mask set that’s not too demanding of a build, but looks great on a shelf. Same goes with the set featuring Wolverine’s Adamantium Claws. These are immediately recognizable images, which makes for great display sets.

Aside from that, one of the standout LEGO Star Wars sets is on sale. It’s for anyone who likes the Disney+ show The Mandalorian. It has you build two distinct ships, the Mandalorian’s Fang Fighter and a TIE Interceptor. That makes this a terrific LEGO set for kids, because once built, the two ships are ready for play battle.

The Sonic Green Hill Zone set is another terrific Sonic set for kids who want to speed the blue hedgehog through familiar terrain. And if you’re looking for LEGO sets for adults, look no further than the nostalgic typewriter set and the Viking Village set. They’re both intriguing and, dare I say, classy.

That’s just a small selection of Target’s discounted LEGO sets; click here for the full list. For more discounts, check out Amazon’s early Prime Day LEGO deals, which are 20-30% off as well.

Chris Reed is a commerce editor and deals expert for IGN. He also runs IGN's board game and LEGO coverage. You can follow him on Threads.