Movie theaters eye new tactics to improve ticket sales
Movie ticket sales for 2024 currently fall at roughly $4.8 billion, significantly less than what was made by this point last year. It leads analysts to believe that ticket sales this year will not rise to pre-pandemic levels. Angelique Jackson, senior entertainment writer for Variety, joins CBS News to examine the changing trends in the movie theater industry to try and improve attendance.
Movie ticket sales for 2024 currently fall at roughly $4.8 billion, significantly less than what was made by this point last year. It leads analysts to believe that ticket sales this year will not rise to pre-pandemic levels. Angelique Jackson, senior entertainment writer for Variety, joins CBS News to examine the changing trends in the movie theater industry to try and improve attendance.
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