Wired

The Inside Story of Apple Intelligence

Apple’s leaders claim the company wasn’t late to generative AI, but instead following what has become its familiar playbook: try to be the best, not the first.

Dec 7, 2024 - 00:00
The Inside Story of Apple Intelligence
Apple’s leaders claim the company wasn’t late to generative AI, but instead following what has become its familiar playbook: try to be the best, not the first.
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