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What declining wine sales mean for California's wine grape industry
Wine sales have been declining for years, as younger generations drink less and wine in particular becomes pricier. The shift is having a major impact on California, where 80% of U.S. wine grapes are grown. Elizabeth Cook takes a look at what the future might hold for the industry.
Wine sales have been declining for years, as younger generations drink less and wine in particular becomes pricier. The shift is having a major impact on California, where 80% of U.S. wine grapes are grown. Elizabeth Cook takes a look at what the future might hold for the industry.
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